Frequently Asked Questions: Lead Magnets That Convert
Q: How long should a lead magnet PDF be?
A: The most effective lead magnets are designed to be consumed quickly, usually 2 to 7 pages. If your reader can’t get through it in 10 minutes, it risks being ignored. Short PDFs work because they solve one specific problem fast, showing immediate value. You can always link to a longer resource or service afterward. Remember, the lead magnet’s job isn’t to teach everything, but to prove your expertise and encourage the next step.
Q: Should my lead magnet be free or paid?
A: Lead magnets are typically free because the main goal is to build your email list and start a relationship. However, charging a small “tripwire” price (£5–£7) can filter out casual browsers and attract more serious leads. Some businesses combine both strategies: offer a free checklist to attract broad interest, then a low-cost PDF to qualify buyers. Testing both options will help you discover what resonates best with your target audience.
Q: Do lead magnets still work in 2025 with AI search?
A: Absolutely, but their role has evolved. AI may summarise information directly in search results, which means your website content alone might not capture as many clicks. A lead magnet PDF shifts the relationship from public search to private connection, giving you control. Once someone downloads your PDF, you gain direct access via email. That allows you to nurture, upsell, and build trust over time without relying entirely on algorithms or platform changes.
Other Articles Worth Reading:
Why Service Businesses should Package Knowledge
Repurposing Blog Content into PDFs
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