Do I need to include images in my PDF?
Yes, but carefully. Images should support the content, not distract from it. Stock photos can look generic, so where possible, use branded graphics, icons, or illustrations that add clarity. Even simple line icons can make your PDF more inviting and easier to scan.
What’s the most important element of a great PDF?
Consistency. If your PDF has a clear structure, professional design, interactive elements, and strategic CTAs, it will perform well. Leaving out any one of these pieces risks making the document forgettable. The goal is to create a PDF your audience not only reads but uses — and then comes back to you for more.
Checklist: What to Include in a Great Business PDF
- Introduction that sets expectations clearly.
- 3–5 well-structured sections with logical flow.
- Professional branding (colours, fonts, logo).
- Use of white space for readability.
- Images or graphics that support (not clutter) the content.
- Checklists, prompts, or exercises for interactivity.
- Clickable CTAs linking to your services or shop.
- Strong closing section with a final call-to-action.
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